ANNE NICKEL
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My backstory

I may be a simple Midwesterner at heart, but my intuition and curiosity for people and brands has led me to all corners of the world.

I started my career in Europe working in-house in the marketing team of a recruitment and HR services company. I then transitioned into the agency world, cutting my teeth through the WPP ranks of some of the top creative, brand and marketing agencies in the world. I went client side in 2015 to learn what it's like to drive large scale change on the inside.

I've had the privilege of learning and seeing first hand how different companies and agencies tackle similar strategic challenges.  It's given me a valuable springboard to evolve my own approaches and ideas. 

Here are just a few of the hats I've worn:
  • Head of Culture, Employee Engagement, Fortune500 Tech Co - SAN FRANCISCO
  • Global Brand Manager,  Fortune500 Tech Co - SAN FRANCISCO
  • Senior Director Brand and Innovation, Added Value (WPP) - NYC/SAN FRANCISCO
  • Senior SWAT Team, The Brand Consultancy - NYC
  • Senior Consultant - The Brand Union (WPP) - LONDON, DETROIT
  • Employee Engagement Strategist - Landor Associates (WPP) - LONDON
  • Account Director/Brand Strategist/Catalyst - Underdog  - LONDON
  • Head of Marketing  - Quorum International (Kenexa) - LONDON, CAPE TOWN

I currently call San Francisco my home, but I happily work, play and travel anywhere. 

A few fun facts...

Minnesota born and raised 

Dual citizen - American/British

Worked and lived in London, Cape Town, Detroit, New York, San Francisco

Travel junkie

Freestylin' sugar-free/gluten-free/dairy-free baker

Fitness lover, yogi and recent Zumba addict


Co-Founder of Alchemy Springs Bathhouse in SF
www.alchemyspringssf.com

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