Clients + Projects
Below is a selection of companies and brands I've had the pleasure of helping throughout my career. I've worked with both consumer and corporate brands, across a range of industries- FMCG, Hospitality, Professional Services, Technology, Telecommunications, Energy, Automotive, Financial Services, Retail and more.
Brand development, culture change, change management, employee engagement, employee experience design
Product Innovation - Leveraging category and consumer insight for new dessert opportunities
Innovation - New product ideation workshop design and facilitation
Hispanic consumer understanding and brand strategy planning
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Global product concept development and testing for new display technologies
Internal communication and engagement program design, refreshed brand identity for 2 hotel groups 
Field Sales brand engagement - workshop design and tools, naming strategy
Internal and external communications strategy, value proposition development and messaging
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Global brand engagement strategy, training and communication tools.
B2B value proposition development for a new professional services offering
Global employee brand strategy, brand essence and vision work
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Testimonials
When I think of PayPal's vibrant culture, I think of Anne Nickel. She has been spearheading the Culture Champion Movement within PayPal from it's inception... This is in no small part due to her deep subject matter expertise when it comes to Organizational Branding, Engagement and Culture.
But her passion and skills doesn't stop there. Anne is also an excellent facilitator. I have had the honor and pleasure of partnering with Anne on a variety of high profile projects within the area Performance Management and each time I would watch her seamlessly captivate the audience while taking a rather complex subject and breaking it down to what feels like bite size nuggets of gold.
She is the complete package. She is just as comfortable in front of the CEO as she is in a room of 500 people. She can run with a germ of an idea and design, develop and deliver it to fruition. This IS who she is and this IS what she does. There's no wondering why people are always asking for Anne's support and guidance on anything culture related.
Anyone who is even remotely interested in taking their companies culture up a notch - should reach out to Anne today."
- Josh Miller, Fortune500 Executive Coach, TEDx Speaker, Amazon best selling author
